The Origin of Cliff Bait

A Promise That Started It All

It didn't start with a business plan. It started with a promise— one made to my grandpa: I was going to catch the biggest bass that water had ever seen.

Turns out, the fish had other plans.

From Frozen Lakes to Florida Giants

I grew up fishing all over Colorado, Alaska, Kansas, Michigan, Missouri, Minnesota, and Wisconsin—where ice freezes and patiences wears thin, I traded ice for opportunity and headed south to Florida.

Bigger bass. Smarter fish. No shortcuts.

Shiners vs. Skill

Shiners work. Toss one out in Lake Okeechobee and you’ll hook into giants.

But they’re expensive—and not exactly respected by serious anglers.

It was time to figure out what actually works.

The Speed Worm Discovery

A couple of retired pros pointed me toward something simple: speed worms.

No hype. Just results.

And suddenly, I wasn’t guessing anymore. I was catching.

When Catching Gets Expensive

At about six bucks a pack, success started adding up fast.

So I made a decision—either keep buying… or start building.

Learning to Build Better Baits

I started experimenting. Plastisol, molds, colors—anything I could get my hands on.

Some failed. Some sank. Some worked so well I almost kept them a secret.

Eventually, I figured it out.

Cliff Bait Was Born

Not to build a massive company. Not to chase profit.

Just to share what actually works.